Download Your Copy of our eBook:

How to Profit from Account-Based Marketing:
5 Principles for Success; 5 Pitfalls to Avoid

Download your copy of our eBook: ​
How to Profit from Account-Based Marketing:
5 Principles for Success; 5 Pitfalls to Avoid

 

DOWNLOAD NOWDOWNLOAD NOW

ACCOUNT-BASED MARKETING (ABM): 

By the Numbers

Learn some quick and powerful facts about this much buzzed-about topic and how, for B2B marketers, it might be worth a deeper dive.

SHARE THIS EXPERIENCE

ACCOUNT-BASED MARKETING (ABM): 

By the Numbers

Learn some quick and powerful facts about this much buzzed-about topic and how, for B2B marketers, it might be worth a deeper dive.

SHARE THIS EXPERIENCE

ABM = INCREASED ROI

Most marketers are instinctively skeptical when they encounter a trend that looks too good to be true, but in reality, account-based business-to-business marketing is actually living up to the hype. Consider a few telling statistics we've found...

80%

of marketers that measure ROI say that ABM initiatives outperform other marketing investments.

ITSMA

60% 

 of those who have used ABM for at least a year, 

report a revenue increase of at least 

10% 

and

19%

 report a revenue impact of 

30% or greater!

DemandBase

Companies using ABM generate 

200%

more revenue for their marketing efforts.

FlipMyFunnel

TEST YOUR INSTINCTS

Whoops!

Actually, 92% of marketers say that ABM is

 "extremely" or "very"

 important to their overall marketing efforts.

eMarketer

You got it!

92% of marketers say that ABM is

 "extremely" or "very"

 important to their overall marketing efforts.

eMarketer

ABM ADOPTION

Even though B2B marketers seem to be slow to adopt ABM, results are showing that things are picking up! Of the many companies that are flocking to ABM, most are fairly new to it but are showing promising results.

52%

of companies say they currently have ABM pilot programs in place.

dmnews

Large companies are currently the heaviest users of ABM,

but small companies are the most aggressive testers at this time.

DemandBase

TEST YOUR INSTINCTS

Incorrect!

83%

of ABM testers have plans to increase their usage over the next year.

Correct!

83%

of ABM testers have plans to increase their usage over the next year.

ACQUISITION 
& RETENTION

Does implementing ABM make a difference in acquisition, retention, or even engagement? Take a look at the stats to see why "yes" is the clear answer.

84% 

of companies believe that ABM provides significant benefits for retaining and expanding current client relationships

FlipMyFunnel

83%

of those using ABM
 report that increased engagement with target accounts
is the top reported benefit.

DemandBase

TEST YOUR INSTINCTS

Oops!

On average, a B2B customer will use

6 interaction channels.

ABM can help by providing a consistent experience across all channels of communication to each person in a targeted account.

McKinsey

You're right!

On average, a B2B customer will use

6 interaction channels.

ABM can help by providing a consistent experience across all channels of communication to each person in a targeted account.

McKinsey

66%

of companies state that more pipeline opportunities
are a key benefit of ABM

DemandBase

ALIGNMENT

How does alignment between marketing and sales impact results with ABM?

Organizations with tightly aligned sales and marketing functions experience

36%

higher customer retention rates and

38%

higher sales win rates.

MarketingProfs

Sales and Marketing Alignment:

A Mighty Duo

74%

of B2B marketers cited that "working with sales to define account goals and plans" is a top priority and critical to success.

eMarketer

91% 

of those with an ABM program in place said they were "tightly" or "somewhat or moderately" aligned with sales.

eMarketer

70%

of ABM users report that their sales and marketing organizations are mostly or completely aligned.

DemandBase

TEST YOUR INSTINCTS

Nope! Get this...

 It's a whopping 100%!

Marketing and sales working together to define account goals and plans clearly seems to be key for those who are practicing ABM.

Nailed it!

 It's 100%!

Marketing and sales working together to define account goals and plans clearly seems to be key for those who are practicing ABM.

WOULD YOU LIKE TO LEARN MORE ABOUT ABM?

Download your copy of our eBook: ​

How to Profit from Account-Based Marketing: 5 Principles for Success; 5 Pitfalls to Avoid

DOWNLOAD NOW
SHARE THIS EXPERIENCE

Interested in Learning More?

Check out these related blog posts

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Read More

Boost Your Demand Gen Mix with Account-Based Marketing
 

Read More

5 Steps to Increase Conversion Rates with Account-Based Marketing

Read More

SHARE

ABOUT OUR COMPANY

Act-On is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to customer loyalty. With Act-On, marketers can drive better business outcomes. 
©{{CurrentYear}} Act-On Software. All rights reserved.